This is Brave's own cryptocurrency that they use to sell their privacy-based browser. It's an important distinction.
That this optional payout requires identification seems to be A) a legal requirement, and B) an implementation detail of second-rank importance in the grand scheme of things.
Feels far-fetched to get one's knickers in a bunch over stuff like that not being at the forefront of their marketing.
Look, maybe this is a good idea, and it is the future of getting people to pay for stuff like news or software. If so then they need someone who understands that vision and can project it with confidence. Right now I have no idea who runs Brave or what person I would look to for understanding their goals. For such an innovative concept you really do need a visible delivery vehicle with whom people can relate.