The choice of who to be with romantically is often dependent on some sort of sexual attraction, which is notoriously hard to change. This goes for both men and women obviously.

That does not seem to get in the way of complaining about "unrealistic beauty standards", or that "culture" dictates what we find attractive: https://www.psychologytoday.com/us/blog/when-food-is-family/...

Supposing for the sake of argument that’s true, at the very least it should be acknowledged that women’s sexual preferences play an important role in shaping masculinity instead of repeatedly claiming lack of change is entirely on men stubbornly refusing to adopt new norms out of pique.