>> I think that's an inaccurate assessment of 'people who don't want to see ads'

They made a statement about people who are willing to PAY not to see ads. People don't want to pay for anything. Give me free content! And then when they don't like the ads - give me a free ad-blocker!

For me, I'm happy to pay a reasonable price for most things as long as I'm convinced I'll like it. But that's a problem with most content - uncertainty.