I'd like to invite you to turn that around. The freedom that we all get to exercise cuts both ways, it is not exclusively for companies to be active and consumers to passively, quietly accept things they dislike.

Citizens are free to complain about ads if they want to, and companies are free to to respond to market pressure by relying on more or less advertisement.

As a company, you might dislike negative consumer feedback, but you should just accept it as a tradeoff for making certain unpopular business decisions, or you should offer ad-free platforms and avoid the problem entirely.

Complaints are not inherently bad. They're just an effective consumer practice.