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A comment on Facebook will start putting ads in Oculus Quest apps. Parent comment

Re:Facebook will start putting ads in Oculus Quest apps by Retric on Wednesday June 16, 2021 @06:44PM (#27534319)
That’s some very low estimates for lifetime VR advertising revenue based on just 900 hours usage per device and 10 ads per hour. By comparison FB makes 32$/user as a global average in a world of ad blockers. The kind of users buying VR headsets are worth significantly more than average, they can’t block ads, and they practically need to take the device off to skip them.

This isn’t 4 year olds mindlessly watching YouTube, these are the ideal demographic to sell stuff. At even 3.5x your ultra low estimate FB is at 1/2 the retail price of the device. Massive subsides are an easy choice for FB assuming VR doesn’t die off quickly.

Still even using your numbers a drop from 350$ to 300$ is a big deal before considering other revenue from app sales etc.

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Re:Facebook will start putting ads in Oculus Quest apps by sofixa on Friday June 18, 2021 @04:47AM (#27548536)
> By comparison FB makes 32$/user as a global average in a world of ad blockers

Isn't the vast majority of FB usage on mobile, where ad blockers aren't even close to being as popular as on desktop ( and they still are probably used by a minority of people)

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