It's currently impossible to tell how Facebook has damaged the Oculus brand, simply due to the lack of a credible mobile (aka "untethered") VR competitor. Once someone like Valve, HTC, Sony, or Apple finally release untethered hardware at a competitive price point, we'll see whether customers are really willing to tolerate forced Facebok account integration and ads in VR.

Personally, I absolutely love the Quest's price point, form factor, and overall software quality. At the same time, I despise Oculus as a brand and Facebook as a company for all of the above. I'm prepared to jump ship the split second an alternative is available.