I am completely outside of adtech influence and even I can recognize that the costs may outweight the benefits of the current state of government-attempted adtech regulation. Most arguing against these laws are either more libertarian wrt tech, or take umbrage with the specific nature and enforcement of the law.

Almost everyone wants privacy limits, they just don't agree on the current measures (or their previous ones, or the ones before that, or doubling down on continued failed policy approaches in the future).