> Finally, is translation and localization really that hard? Is it that expensive to hire some sales & marketing staff in new markets where you could be making tons of money?
Generally, successful technology businesses have low marginal cost to serve new customers. You pay some amount X, to setup in a market and then can scale out relatively cheaply.
The US is great because you pay X once, and then scale quite a lot. Each European country requires that you pay X (or maybe X/4), but it essentially acts as a tax which reduces margins.
Generally, successful technology businesses have low marginal cost to serve new customers. You pay some amount X, to setup in a market and then can scale out relatively cheaply.
The US is great because you pay X once, and then scale quite a lot. Each European country requires that you pay X (or maybe X/4), but it essentially acts as a tax which reduces margins.
Languages/cultures are hard, yo.