Because Google is in the business of dark patterns and wholesale data collection. They couldn't care less about user privacy.
Besides, their entire system is built on the premise of wholesale data collection. Their own engineers admit that they don't know how and where the data is collected and de-google their phones. [1]
> The problem is the law. It's a crappy law.
As I'm saying, you are a part of the problem.
[1] https://twitter.com/jason_kint/status/1398353211220807682
Are they gonna sue every single website who had to put up a cookie popup just because they run analytics?
For over a decade there have been laws in each country protecting people's private data. Companies kept on ignoring those laws. The countries came together and created a single law for the entirety of the EU.
The essence of the law:
- if you need some data for the functionality of your service, you can collect it
- if you don't need some data for the functionality of your service, you can't collect it unless you explicitly ask the person. And "opt out" has to be the default option, and cannot stop the person from using the service
How is that a problem?
Those popups? Yes, they are annoying, but they also show how every single website sells the data they don't need to hundreds of companies without your consent. And they keep trying to trick you into providing that data. Now this is a problem.
However, you think that it's all fine, everyone should just hoover up all the data they can possibly get their hands on.
> Are they gonna sue every single website who had to put up a cookie popup just because they run analytics?
Yes, theoretically they have the authority to do that. However, no, they are not going to do that. And no, that doesn't mean that the law is bad.
Look at the bottom of the page. It's a cookie banner. It was their law. They had 6 years to implement it on their own website. This is the result. The law is broken.
Sorry, but I don't agree. I consider them a scourge on today's Internet. And I find them a horribly steep price for the "privacy" (really just a lousy IP address obfuscation) you gain in their stead.
The choice can be perfectly well saved in a cookie because it's a cookie necessary for site operations. They don't even need approval. Only unnecessary ones do.
The problem is the law. It's a crappy law.