Don't be afraid to compete with Google on anything short of products like ads and YouTube. You shouldn't be afraid to compete with them unless their product is making billions of dollars. They'll kill a highly profitable product without hesitation if it looks like it won't win them the NBU (Next Billion Users). They're smart cookies, but their ethos is win big or fuggedaboutit. They have very little stamina or patience for middling products.

Next perfectly viable Google product on the chopping block: Stadia