Uber and taxicabs I see. Hotels apps and websites have probably gotten better but I'm not sure how much of that is AirBnB vs. a general trend in the industry.

Ya, hotels have always had to be highly competitive. But i suppose in areas where the number of available rooms had been somewhat fixed for a long time due to the difficulty of building any new hotels, you would see a difference as the hotels start to see their vacancy rates go up.

One way to think about it the pre-Airbnb rates of improvement. Alas, I’m not qualified to comment, except anecdotally that I feel hotels have gotten much better with technology recently. 15 years ago, Expedia was faxing reservations to hotels.