You'd be surprised how little most people think about this. People outside the programming bubble just google programs and install them. For them there is no difference between open source, freeware, shareware etc. They have a task, they look for a free-as-in-beer software and then have an opinion on its quality. They have zero idea of how software is made or financed. For all they know or care, it could just fall out of the sky or grow on trees.