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Re:Evolving the Node.js Brand by programminggeek on Monday July 11, 2011 @10:15AM (#2750741)
I think it's a fantastic direction for node's logo and branding. A logo and a style can give a project a point of view that they otherwise might not have.

It's like how what you wear can be a reflection of or determination of your personality to some extent. What you wear and how you wear it can change who you are or define who you are. Same with a logo and a brand if properly executed.

I'm not big on logo re-designs in general because it's like trying to change who you are as a company and that doesn't always work.

However, this is a good direction for node. Also, what I really dig is that it doesn't look like a generic web 2.0 logo. It feels distinct and weird. Kind of like Heroku.

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