In the context of discussions about the rationality of religious belief, we are primarily talking about epistemic/theoretical rationality, although non-epistemic rationality does sometimes come up (for example, Pascal's wager).
Some people think epistemic rationality can be reduced to instrumental rationality, but the philosopher Thomas Kelly wrote what is (to me at least) a pretty convincing refutation of that viewpoint: https://www.princeton.edu/~tkelly/papers/epistemicasinstrume...
We should also avoid thinking in terms of a false dichotomy. Most voluntary exchanges and relationships in the world are win-win-win, in that both counterparties are gaining and the externality is positive. In such a context, self-maximizing through profit seeking is the choice that maximizes the benefit to others.
What we want to discourage is a much more narrow cone of behavior. Corruption. Negative externalities. Things that aren't win-win-win.
And economic liberalism is the belief system that it works for the greater good.
Perhaps also anarchism, due to its focus on having the minimum amount of hierarchy possible.