Re:Justin.TV: The Movie
by psykotic on Sunday July 10, 2011 @07:07PM
(#2748839)
The percentage of film options that get developed and then released is tiny. Rights being acquired doesn't mean much by itself, so I wouldn't hold my breath waiting for this movie to be made.
[ Parent
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chances are that they are just hedging their bets, in case the site gets facebook big...then they can release the movie and make a killing
Yes, that's generally how options are used. They're cheap and grant you the development rights for a period of years. So, you block competitors from getting those rights, while having the option to develop them yourself.