This practice seems to be becoming more and more normal for B2B products. I like to see pricing too, but understand that in some cases it’s not the best sales funnel.

(At the end of the day it should be a measurable part of the sales funnel, and perhaps should be A/B tested.)

For Okay, I wonder about the hybrid approach. They could have the “startup plan” that has published pricing and self-service signup, and then the “enterprise plan” that requires contacting them for pricing and setup.