News for hackers. Stuff that matters.

A comment on J. Kenji López-Alt is Seattle’s reluctant powerful food influencer. Parent comment

Re:J. Kenji López-Alt is Seattle’s reluctant powerful food i... by legitster on Friday June 11, 2021 @06:56PM (#27479512)
I think he has leaned into the "best/perfect" as an SEO trick, and his audience tends to treat him as gospel - but his recipes are amazingly flexible and there is not a lick of pretense. I still use his trick for how to fake a smoke ring when making sous-vide brisket.
[ Parent | on HN ]
Re:J. Kenji López-Alt is Seattle’s reluctant powerful food i... by jghn on Friday June 11, 2021 @07:12PM (#27479624)
He's also said that those were intended to be examples of all out recipes. The accompanying article will then describe what each component makes. At that point the reader/cook is expected to determine what subset of the often over engineered recipe fits their tastes/desired level of effort.

"The best" and "Perfect" sounds a heckuva lot better than "way over the top" :)

[ Parent | on HN ]