The money isn't given and isn't targeted at "the rich" anyway. It's lent, with interest. If it wasn't lent, people would have to borrow money from the [mostly] rich, at higher interest rates, so in that respect the rich actually lose a subsidy.

Sure, some rich people take out loans (but have to pay it back, which often they do by spending the loan on stuff that creates jobs) and some benefit very indirectly from asset prices rising. But as a general rule the poorest demographic borrows more than they own and lends absolutely nothing, and the richest demographic borrows less than it lends, and sees returns to its lending fall