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A comment on I Would Rather Die Than Let Facebook Monitor My Heart Rate. Parent comment

Re:I Would Rather Die Than Let Facebook Monitor My Heart Rate by reader_mode on Friday June 11, 2021 @10:33AM (#27473911)
>Could you imagine the value of knowing if your heart rate went up after reading a certain message, or seeing a certain ad?

No, I'm guessing it's worth a couple of cents ?

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Re:I Would Rather Die Than Let Facebook Monitor My Heart Rate by throwaway3699 on Friday June 11, 2021 @10:43AM (#27474050)
Perhaps. But this kind of psychographic profiling is used in labs to craft better adverts. Video games are another example.

The Left 4 Dead director was trained on player emotions and designed to improve the game, which was a huge success.

Having access to it in the field has real applications.

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