Yeah, it's pretty baffling. Some screenshots of the product in action would go a long way. It doesn't help that the content keeps appearing and disappearing when I scroll the page, and sometimes stays disappeared until I scroll all the way up and then slowly down. It's an infuriating page to try to read, I don't understand what's wrong with just having a page of content that the user can scroll through. Why does this have to mess with the scroll behaviour and hide content when people are trying to read it?