Re:Privacy Analysis of FLoC
by catlifeonmars on Thursday June 10, 2021 @11:43PM
(#27469050)
> feels like a charity towards advertisers.
This. FLoC has no value proposition for end users.
Your position regarding cookies lumps two categories of cookies together. Cross-site cookies, and same-site cookies. Tracking isn’t exclusive to cross-site cookies, but the effectiveness (and invasiveness) of tracking is orders of magnitude more effective with cross site cookies. With the near-elimination of cross-site cookies, it turns out you can have your useful client side state and eat it too.
This. FLoC has no value proposition for end users.
Your position regarding cookies lumps two categories of cookies together. Cross-site cookies, and same-site cookies. Tracking isn’t exclusive to cross-site cookies, but the effectiveness (and invasiveness) of tracking is orders of magnitude more effective with cross site cookies. With the near-elimination of cross-site cookies, it turns out you can have your useful client side state and eat it too.