Personalised ads imply data collection, privacy violations and tracking across websites. That doesn't sound like a good deal. Especially as personalised ads are just as annoying and unhelpful because the algorithms are simply useless. No, when I bought a game I don't want to buy the Collector's Edition one day later. And that won't change over the 3 months I'm getting the same stupid recommendation. Might as well show me literally a random product, I'd be more likely to buy it.