> “This is another sign that Apple’s war against targeted advertising isn’t just about screwing Facebook,” Joshua Benton wrote in Nieman Lab. “They’re also coming for your Substack.”

I mean good? Like you, I struggle to see the downside of this, really. Probably the only risk in the bigger picture is the degree to which wealthy billionaires fund free lies such as Brietbart or the Murdoch papaers, while actual research and journalism is pay-for. But the wealthy billionaires are doing that anyway, so it's hard to see much change.