I'm well aware of this practice and have no objection to it, in general. However, unless a company provides enough relevant information (e.g., feature breakdown per tier, other details) on the pricing page, IMO it could be better implemented as a button, link, one-liner or other compact visual element located on the home page, without wasting time and effort on repeating - and maintaining - essentially the same marketing copy on a separate page (as is the case here).