Unfortunately asking users doesn't usually work out well. My favorite example is from Netflix. They asked users, "What movie needs to be on the service for you to consider it a good service with good movies that you would want to see repeatedly". A lot of people answered "Schindler's list". But when you looked at those same user's actual viewing, they never once watched Schindler's list, but they watch Jackass multiple times. So what they really wanted was Jackass, but either were too ashamed to admit it, or didn't actually understand their own preferences.

FWIW, I feel like a good restaurant serves wine. I don't drink wine, but if your restaurant doesn't serve it, and I am tasked with choosing between two restaurants based on some quick glance at their menu sections and photos of their interior (as of course I am not informed about either: I am supposed to come up with some quick heuristic), it might not matter if you have the world's best hamburger (what I am actually going to order at your fancy restaurant, along with a glass of plain soda water, as I am a philistine). So I dunno: that could still be consistent, given the question phrased the way you did.

That may be true but what the advertisers do doesn't work well at all either.

Yeah the difference between the things we know we should want, and the things we actually want in the moment. Its incredible in how many ways the brain can be annoying ;-)