Re:Link shorteners: the long and short of why you shouldn’t ...
by drdavid on Thursday June 10, 2021 @06:09PM
(#27466455)
I have a new project site that's largely viewed by technically competent people. All my other logs indicate that I get a mere 50 to 75 unique visitors per day - not heavily trafficked. Google Analytics often counts about 10% of the visitors, which is easily confirmed by checking all the other metrics that are available to me.
So, yeah, I'm not sure how much longer they'll be a viable source of data.
Google Analytics and similar are blocked by a large (and increasing) number of visitors. To my estimates, about 40-80% of a website's visitor will not be counted in Google Analytics (depending on website and audience). Some browsers now block those platforms without the need for any add-on too (like Edge in "Strict" privacy mode).
In short, GA is useless or soon will be.