Ad tech firms test ways to connect Google’s FLoC to other data

Re:Ad tech firms test ways to connect Google’s FLoC to other... by jrochkind1 on Thursday June 10, 2021 @01:28PM (#27463216)

I didn't realize FLOC was already in use.

Looks like to disbable it in Chrome... you have to find a deeply nested config and then tell chrome you want to "disable privacy-preserving features". !?!?

I can do this. But of course nobody else is, it's telling you are disabling privacy-preserving features! Its' making me kind of livid.

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by sixothree on Thursday June 10, 2021 @03:15PM (#27464430)

I'd hate to be that guy. But Chrome is not your friend when it comes to privacy. Chrome is the adversary.

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by Farow on Thursday June 10, 2021 @04:34PM (#27465425)

If you're using uBO, it's defused by default: https://github.com/gorhill/uBlock/releases/tag/1.35.0

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by r00fus on Thursday June 10, 2021 @07:41PM (#27467505)

I thought that µBlock Origin didn't work on Chrome?

If you want privacy, stay on Firefox.

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by hda2 on Thursday June 10, 2021 @09:52PM (#27468476)

My understanding is that it's gimped on Chrome. It's still better than nothing.

Firefox unfortunately is becoming harder to use with every release.

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by stjohnswarts on Thursday June 10, 2021 @01:33PM (#27463264)

by disabling it you're giving more uniquely identifying info to the fingerprinting backend apps lol

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by lurkerasdfh8 on Thursday June 10, 2021 @01:45PM (#27463392)

"the only wining move is not to play"

really, if you are in a point where you hunt for hidden settings to disable in your browser? why not just use firefox?

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by jorvi on Thursday June 10, 2021 @02:58PM (#27464245)

You can either obfuscate with stuff Like Canvasblocker and Brave, both which expose slightly randomized prints, or 'poison the well' with Ad Nauseum.

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Re:Ad tech firms test ways to connect Google’s FLoC to other... by jrochkind1 on Thursday June 10, 2021 @06:49PM (#27466912)

what uniquely identifying info does the feature disable, in exchange for FLoC?

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