I got like five minutes from a few partners saying that it was actually unique and no one could replicate because our people are so awesome.
That helped form my idea that these things are ritual, not content. It’s just about focusing attention and building community, not actually meaning anything. These are corporate mcguffins.
They are useful for trying to find meaningful work as people who say these things are probably “not cool” or are sacrificing their “cool” toward some greater purpose (eg, money, fame, martyrdom).
But I think sometimes it helps that out of sea of litany of HR or corporate speak, some are documented.
Documentation helps in conflict resolution.. "We should wait for some more time to get the right talent, till then let's shoot a mail to Mgr asking her to defer the project".
What company doesn't like to pretend they only hire top talent?