Bell existed long before Rogers and TELUS, but nowadays, they are equal partners and beneficiaries of an oligopoly. Bell does not have more power because it was there first, nor TELUS less in the wrong because it entered it last. Whatever differences their time of entry to the market made has long since dissipated. I don't see how the situation is different for app stores.

They really didn't. Physical video game software royalties were not 30% take. Closer to 10%, although it varied depending on manufacturer and publisher agreements.

By the time Sony, Microsoft and Nintendo got established selling digital video games Apple had already been doing a 30% take of iTunes songs for years.