It's ironic even, because their cartoon version of reality is so far out of touch that their desires would often do more harm than good to a particular animal. They treat all animals without subjectivity, forcing them to fit their idealized version of reality... this was made particularly apparent in the article for the rescued elephant at Longleat... where the group "Action for Elephants UK" want to take this 60 year old abused (recovering) elephant from her home of 10 years and transport her to a different country. It's beyond insensitive to just assume this is a good idea.