Or perhaps you're reading it uncharitably and misunderstanding their point. It's not that time doesn't matter. It's that precise universal time as we integrate it into our lives today isn't necessarily the way we have to integrate time into our lives. And that the way we do it now has some downsides that aren't as inevitable as it sometimes seems. Which seems like a no brainer rather than willful ignorance or forced ideology.
>In places where globally standardized time is enforced, some still rebel, like in China, where the entire country is under one time zone, BST (Beijing Standard Time). In Xinjiang, nearly 2,000 miles west of Beijing, where the sun sometimes sets at midnight according to BST, many Uighur communities use their own form of local solar time.
[1] https://www.researchgate.net/publication/264005963_Reducing_...
* https://www.bbc.com/news/world-asia-india-47168359
However, given that India is relatively narrow east-west, the discrepancy between wall time and solar time actually isn't that bad:
* https://blog.poormansmath.net/how-much-is-time-wrong-around-...
Without time, we'd be stuck in the 19th century. Nothing that required time precision (drugs, electronics, mfg, etc., etc) Is that what we want? We can still enjoy a life with Sun-time. Project based occupations don't really need more precise times except for scheduled meetings. So you can work whenever you like. Even better than a farmer who HAD to wake up before the Sun got hot. And had to milk the cows and had to harvest grain before the frost. DAYS mattered. You had small windows of time to plant or to harvest.
We have it easy today. I can't understand the grumbling.
I don't know if the author is willfully ignorant, or is hoping everyone else is for the sake of ideology.
Anyone can cut themselves off from time. Go live in the Amazon, go become a forager, whatever. Oh, you'll learn you need to know what time is regardless.