There really is a lot that we can do to improve how people get eyecare and eyewear. I did want to point out that there's an entire other side of the eyecare industry -- eye health -- that gets overshadowed by the eyewear/optical aspect of eyecare. Obviously all sides of the eyecare industry need fixing, but I do I think part of the puzzle is bringing the eye health portion more front and center. (But ultimately there's no argument that things are broken.)