I think the Ford electric F150 will sell like mad if it's reliable. Modern gas and diesel trucks are kinda a mechanical nightmare at this point. Used to be they were simpler than cars. Easy to work on. Now they are as complex. And as hard to work on as vans, of not more so. Means if anything goes wrong $$$.

Electric, more reliable, easier to work on. With the same or better performance.

If the early adopters have a good experience, everyone else is going to follow.