I had the exact same reaction, but I wonder if I'm too close to it to appreciate what the term might conjure up in the broader (voting) public that isn't in the industry. (FWIW I kind of like the term synthetic intelligence as an alternative.)

I do agree wholeheartedly that, much as in the case of cryptocurrency, there isn't an intuitive link between the product and the resources it requires to create and operate. The fact that GPT-3 would cost millions to reproduce in the commercial market doesn't even compute for me.