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Re:Jakob Nielsen ranks Wufoo, Sugarsync and Xero among 10 Be... by jamongkad on Tuesday August 12, 2008 @02:43AM (#273777)
"Many winners conducted field studies or other forms of contextual research in the workplace. After all, when you're designing mission-critical software for print shops, you need to move your precious behind out of the office and into some real print shops."

And that's exactly what I did with my startup :-P

Re:Jakob Nielsen ranks Wufoo, Sugarsync and Xero among 10 Be... by LogicHoleFlaw on Tuesday August 12, 2008 @11:10AM (#274067)
At my first development job, I spent a week on the shop floor with the users of our software. I got to see how people actually used the software, and where in their workflow their actions were due to limitations of the program rather than any part of the underlying activity. Afterwards I had a much better feel for how the software worked and how it was being used. Our user experience definitely benefited.