Thanks! And great question. That is definitely key to getting the most value out of it. I like to use Google or Facebook/Instagram ads and make sure the demographic / keyword choices are geared towards that group. For example if I am targeting a demographic that potentially will buy a certain toy, I will set up ads against similar toys.

We do have a managed campaign service that helps do this part as well, as I recognize this is probably the hardest part of the learning curve in idea validation.