When you want to team up with other parents to make all of your lives easier.

"all your lives"? Or just the lives of a few, at the cost of the many?

Not all parents agree that this is the right thing to do.

Do you know _any_ parents that want their kids to consume ads?

I have two kids. I don't actually mind when they see advertising because it has given me a great opportunity to explain the tricks being used to sell product. I think they are generally wary of advertising now because of this.

The sane strategy is to simply avoid using an iPad as a babysitter rather than try to make everyone else’s life worse legislatively.

Right, and it's not the tobacco industry's fault that people die of lung cancer, people should just know better than to smoke in the first place.

And if you didn't know, children will eventually start using computers by themselves, probably before they are 12 (probably in first grade or kindergarten, I wouldn't be surprised). A huge portion of internet users are children. That's a fact. The reality is that a huge portion of children are online, and advertisers are specifically targeting children on youtube.