Creators of content controlling that content without the need for big corp involvement, which can be corporations yes, but also the little people. This could be access/distribution, royalties, licensing, and more.

The big corporations have binders full of techniques to take control of content from the little creators and claim it for themselves. A popular one right now goes: A one-person operation making and selling designs could find their online work subject to pointless DMCA complaints or even threats. They'd crumble at even the threat of a big corporation actually suing for infringement. Now the big company copies the individual's designs, and collects rent on something it didn't create.