There are alternatives to google. I'm not talking only about duck or millionshort[0]. I'm talking about p2p-like search engine like searx[1] and yacy[2]. If some of these independent search engines could collaborate implementing a API to allow cross service search sharing, I think the google search monopoly would soon be threatened.

[0] https://millionshort.com/

[1] https://en.wikipedia.org/wiki/Searx

[2] https://yacy.net/