Fragmentation across streaming services may do more to increase piracy than overly-expensive cable packages. Even if the total monthly cost is lower with six streaming services, there is a higher likelihood to look at each of the $10/mo services and say “not worth it” than a single $100/mo cable subscription. The music streaming industry was smart enough to avoid primarily competing on catalogue exclusives. When all services have near-identical catalogs, they are forced to compete on price & UX.

Amazon did not take over online shopping because it had the lowest prices at any cost. It grew dominant because it was the everything store and any higher prices they charged were not higher enough to make it worth the time to comparison-shop or look for specialty retailers.