That's a good point, though I think the time/generational factor may cause it to trend downward. My parents unhappily paid cable prices their whole life. I've never once paid for cable TV and never will be willing to pay that much for subscription entertainment, but I'm willing to pay for one streaming service and have considered a second at times. Anecdotally reading places like here, I don't think I'm an uncommon case. Again to your point, even though there's fuss every time a streaming provider raises the cost (especially Netflix being one of the larger players and who has been around long enough to have increased prices more than once), it seems each service is viewed as cheap and well under what people are willing to pay.