Exactly. I don't watch a lot of video and there's very little that I need to watch right now. I'm very happy that my video bill is mostly just Netflix plus the odd purchase vs. the $100 or so I was paying for cable TV.
I suspect that most people aren't actually complaining about fragmentation. They want one $15-20/month site that has everything.
For this, don’t expect to get this kind of service for 10 or 20 bucks a month; be prepared to shell out at least $100 or even more. Would you be willing to do that? How many people would be willing to do that?