If UX isn’t much of a moat, why do most of the streaming platforms get it wrong? Apple TV+ and Amazon Prime have terrible UX for example. You might argue people don’t care about UX and that’s why it’s not a moat, and maybe they don’t, but personally I wish everyone would just plug their content into netflix and I could use that as the only platform.

Can't really vouch for Netflix's UX. I'd believe other platforms are better based on my experience with Netflix.

Major personal gripes:

1. No watch history. Have to visit the web, dig into account settings to view it, having to click through 5 items at a time!

2. Content added to your list is displayed randomly, not by date added. No option to sort with various standard parameters such as aforementioned date added, popularity, year released, genre, etc.

3. Licensed content disappearing with not so much as a "we know you saved this to watch at some point but it's no longer available". Instead you're left second guessing yourself as to whether you suffer from dementia or not. (I get the business aspect of this, but still!)

4. Suggests content you've already watched and/or rated multiple times. At times recommends said show or movie immediately after watching/rating it.

5. Originals have trailers. Other content sometimes has trailers but most licensed content does not despite said trailers being available elsewhere for free. Most (all?) content used to show trailers but that's recently changed. (My guess is trailers convert better so you're more likely to watch original content)

6. No ratings history. Tangential to #1 I guess.

7. Can't click through to 'Coming Soon' titles to explore synopsis, trailers, cast, etc. Even for shows with prior seasons available; have to first search to access. To exasperate frustration, releasing soon titles are shown in searches where you can't do anything besides stare at a thumbnail.

Pretty sure I have other issues with their UX but these are the most irritating.

I’d add that it’s impossible to move profiles between accounts.

Broke up recently. What do I do with my former girlfriend’s profile?

Delete it and make her loose her watchlist and where she was in some shows?

Keep it and get that awkward moment when I invite someone over and we want to watch something?

Give her my account and lose my profile?

Ridiculous

Because we indeed have been proven, time and time again, that people will rarely pay a premium for UX.

We will complain about it, mock it, but rare are those willing to pay more for it (or even merely change products), unless the advantage is significant (ie Netflix vs P2P & streaming websites)

Regarding Netflix, honestly, their UX is a mess.

Curation, which you may be including in UX. I’d pay $$$ for decent curation. As it stands, I apparently want to watch every low quality period piece known to man because I enjoyed Downton Abbey.