NBC is one of the major studios that chose to license their content to broadcast networks around the country. I do not see how that is related, but in the event it is, you can replace NBC with HBO or any other non broadcasted channel.

It wasn't bundled with a subscription to eCommerce/grocery store/ebook/video streaming.

This is going to force subsidization of all entertainment. Then big tech will gobble it all up.

We're going to have a lot of Netflix Original-caliber shit that gets cancelled once viewership changes.