Plenty of people will spend an extra 5% to buy something Made in the USA.

The lack of manufacturing capability in the US for consumer products shows that either it’s more than a 5% premium and/or “plenty of people” is an insufficient amount for large scale businesses.

It costs too much to manufacture here in part because we don't have a manufacturing infrastructure on par with China, and because it costs money for a business to "move back".

It would be a multi-decade project, but we could (and imo, should) government subsidize our way out of that.

Peloton has a pretty good moat in the form of a huge stable of talented instructors. I personally use a non-Peloton DIY solution, but it is inferior in real ways.

That's fine. I wasn't trying to strike a cynical tone.

A business is a business. It has to make choices that make business sense.

I was not either. I just like to point out that people like to blame executives and shareholders and owners, and yet it is the country as a whole knowingly voting with their dollars for cheaper products made with cheaper labor from overseas that enable those businesses to succeed (and consequently the businesses using domestic labor to fail).

So a CEO answers to a board answers to shareholders answers to the collective population of buyers, which is us.

I bought one that does not come with a monthly subscription.

I was referring to people knowingly choosing to purchase products made with cheaper labor from overseas over more expensive products made with domestic labor/environmental regulations.