To be clear I am not saying Apple are wrong here (and they are clearly my own views and not my employer's), but I don't think the food analogy is great.

People can still use the Apple app store if they want to, I guess the key thing here is they don't really though, they would rather save a bit of money. Or at least that is what everyone here (well at least Apple I guess) thinks.

And the want to eat with your friends argument is also not good I think, I can't see why crossplay would not work regardless of which store you bought the app/game in.