I believe what went away was the ability to get Animate for cheap. Flash was extremely highly pirated and that served as an entryway for young would be web devs/game makers. In the Creative Cloud era, pirating Animate has become a lot harder to do. So fewer people know of what it can do after the easier to pirate eras, and in turn fewer people see it as an on ramp to web animation and/or game development.

Not that pirating is the right solution nor that Adobe doesn't have a right to make money from their software, but that Adobe is missing a possibly huge audience they could attract with more "middle options" than super locked down Creative Cloud accounts such as for kids without access to the family's purse strings, for lower income and education use, for try before you buy needs, etc.