Hop breeding works that way, plants are actively bred. The ones that are agronomically useful will see bigger and bigger plantings until they are tried at market. When they either fail or establish themselves (to the point of completely overtaking the market like citra did).
With wine it's similar so I suspect its just how most of this works.
https://www.beervanablog.com/beervana/2021/3/3/how-a-hop-ear...
This happens anyway, based on my understanding of fruit tree breeding at US land-grant universities.