Not many companies are in the business of being fair or moral, usually it's about making money. Lawmakers have the power to force companies into being more fair (for whatever definition of "fair").

On the comparison between Apple and Sony, — objectively there is no difference except that they work in different markets and the devices they sell have slightly different purposes. If as a result of all of this Apple is forced to make their devices more general-purpose-like, it would be easier to insist that Sony should do the same.