Start ups are at an entirely different phase that have something research does not - feedback via market success. The USSR already demonstrated what happens when you try to run a process dependent upon price signals with their dead end economic theory attempts to calculate a global fair price.

You get what you measure for applies here. Now if we had some Objective Useful Research Quality Score t could replace the price signals. But then we wouldn't have the problem in the first place, just promote based on OURQS.